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Italy

Italy does not regulate how fast you answer. It regulates where you answer from

The Italian approach is unlike the Spanish or the Portuguese. It says nothing about waiting time and a great deal about disclosure, notification and the customer’s right to be transferred back into the Union.

Article 24-bis of Decreto-Legge 83/2012 approaches the contact centre from an angle no other Member State has adopted. It is not a service quality regime; it is a transparency and choice regime, directed at offshoring.

Three obligations follow from it. An undertaking that relocates call centre activity outside the Union must give prior notification. A call originating outside the Union must disclose the country it comes from. And the customer must be able to ask, during that same call, to be transferred to an operator located in Italy or in another Member State.

The three obligations

Prior notification

Advance notification, to the competent Italian authorities, of the relocation of call centre activity outside the Union.

Article 24-bis of Decreto-Legge 83/2012

Disclosure of origin

The consumer must be informed of the country from which the call originates, where that country is outside the Union.

Article 24-bis

Right to an EU-based operator

The consumer may ask, during the same call, to be transferred to an operator located in Italy or in another Member State.

Article 24-bis
And a fourth, from a different instrument

Italy operates a public objection register — the *Registro Pubblico delle Opposizioni* — which since 2022 covers national fixed and mobile numbers. Operators must register with the system, submit in advance the lists of numbers they intend to call, and consult monthly and in any event before each promotional campaign.

This is a stricter duty than the Portuguese one, under which «monthly» qualifies the authority’s updating of the register rather than the promoter’s consultation of it. An operation applying the Portuguese practice in Italy is under-consulting.

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