Supervision of this subject matter is divided among several bodies, with no instrument coordinating them. A mid-sized organisation may be answerable to five different authorities in respect of the same customer service operation.
Supervisory bodies
European Commission — AI Office
Issues the guidelines on the transparency obligations in article 50 of the Artificial Intelligence Act.
Official siteAsociación CEX (Spain)
Spanish sector association; publishes the annual study of the contact centre market.
Official siteNational Data Protection Commission (Portugal)
Supervisory authority for personal data; competent in respect of call recording and unsolicited communications.
Official siteDirectorate-General for Consumer Affairs (Portugal)
Supervises the Portuguese customer service regime and maintains the national opt-out register for direct marketing, which must be consulted monthly.
Official siteArticle 11 of Decree-Law 134/2009 divides competence between the sector regulator, the Directorate-General for Consumer Affairs and the Food and Economic Safety Authority. That division is compounded by the National Data Protection Commission and the National Communications Authority in respect of unsolicited communications, and the sector regulators in their own fields.